Love this Ben, this is EXACTLY why I love products, forget writing, building products of any sort is the path to scalable income.

Once I write a book or build a course, whether 10 people buy them or 10000 buy them, my effort (except for probably marketing) doesn't change at all.

Most don't understand this - build products, they'll take more time and not pay off handsomely instantly but over time will give mad returns