Excellent analysis but I can’t help but admit this feels a bit biased against Mr Musky himself.

Looking at the uptick in the numbers and the strong community feeling (that didn’t exist before Musk), I don’t think X is on its way to die.

Yes, the company’s revenue gone to the dogs thanks to advertisers leaving - but musk has slashed a large part of the work force too - so operations are leaner.

If they can avoid burning through cash and keeping putting out solid features, incentivising blth advertisers and users, I see X blooming beyond its past glory.